Two companies in the same industry can have completely different workflows and buying triggers. We segment by real use case, not by label, and map the committee behind the purchase.
The person who owns the outcome, the one who evaluates the product, and the one who can move the purchase.
For a workflow tool we first defined the operational trigger, found the companies living with it, then mapped economic buyer, functional owner, technical evaluator and champion for each. Four names per account, not one.
A free pilot shows you the companies, the people and our reasons before you commit to anything.
Start free pilot →