1 Your CRM
The records you already have
Duplicate companyTwo records may belong to the same account
Old job titleA person may have changed role or employer
Missing detailsContact or company information is incomplete
02 · CRM Hygiene
We clean and update your existing CRM.
Send us the records you already have. We find duplicates, check current company and role information, add details we can confirm and keep unresolved records visible.
From mixed-quality records to reviewed updates.
We do not silently overwrite or delete uncertain information. Suggested changes and anything we cannot confirm stay visible for your review.
2 What we do
Review and update each record
DuplicatesIdentify records that appear to belong to the same company or person.
IdentityCheck the current employer, job title and company website.
Missing informationAdd company and contact details we can support with evidence.
EmailRecord a clear verification state rather than implying certainty.
3 You receive
Suggested updates and a separate exception list
MatchedCompany and person identity
UpdatedCurrent employer and job title
Added if foundWebsite and contact details
Status recordedBusiness email
Unresolved, not-found and non-verifiable records remain in a separate list for your team to review.
Suggested changesYou review themApproved updates + exception list
What we check
The details behind each suggested change.
Duplicate and identity checks
Likely duplicates are compared before we recommend a surviving record. Current employment is checked rather than assumed from old CRM data.
Company and domain consistency
Company names, subsidiaries, websites and canonical domains are normalised so one organisation is not split across several records.
Clear email states
Email outcomes are recorded as verified, invalid, catch-all, not found or unresolved.
Approval before write-back
You review merge recommendations, enriched fields and held records before approved changes are returned to your CRM.
Good fit
Use CRM Hygiene when the records already exist.
If you need to identify a new market or build a prospect list from scratch, start with Data.
For new prospects, see Data →